Frequently Asked Questions
Here you should find answers to everything you want to know about publishing terms, website terminology and the services that we offer. If you have any queries that are not covered, please get in touch.
What is a copywriter?
A copywriter is someone who has the skill to put words in an order that will market or sell a product or service. The copy (content) the copywriter produces engages readers (prospective purchasers) with the brand. Different sorts of copy are used to encourage readers along the journey to a purchase and to maintain brand loyalty. A good copywriter understands the client’s business and writes in a way that appeals to its customers.
What is an editor?
An editor is someone who reviews written copy and checks it for sense, order, tone of voice, tense, correct spelling and grammar. References to other sources are checked for accuracy. The editor helps you tell your story to your audience clearly and professionally.
What is a proofreader?
A proofreader is someone who reviews pages of text, usually before they go to print, to ensure they are laid out correctly and in order, with no awkward line spacing, or single words at the ends of paragraphs or at the tops of columns of text. Headings, subheadings, captions on images and pagination are checked. The proofreader makes the final amendments on content that will be used for physical documents, such as a magazine or brochure (or online pdf documents).
What is a content calendar?
A content calendar is a defined plan outlining what copy will be published when, and in what form. It helps to clarify when there are specific events for the business, such as exhibitions and product launches, that need publicity through the year. This publicity may be in the form of printed and/or digital marketing materials. The content calendar shows the content to be produced, as well as how it will be disseminated via social media.
What is content marketing?
Content marketing is the process of using cleverly-crafted words to encourage an action from your audience. Good content marketing can be applied at every stage of the sales funnel to attract the interest of prospective clients and draw them towards a target, such as greater brand awareness, increased engagement with your website, a sign up to a newsletter, or purchase of your products or services. Successful content marketing is well written, useful and relevant to the audience. It can help improve a website’s ranking with search engines.
What is a blog?
A blog is a piece of written content shared online with the writer’s following. It is usually informal in style and encourages connection and community around a topic of interest. The earliest blogs often centred on a person’s hobby or niche interest, but today blogs are a widely used and valuable tool for content marketers. Regular blogging on a website can help brands explain how and why they operate, building customer loyalty, as well as improving rankings with search engines.
What is SEO?
SEO stands for search engine optimisation. SEO is the process of helping a website to rank higher on the search engine results page (SERP), improving visibility and drawing organic traffic. Methods include the regular loading of new, interesting and informative content that is relevant to the target audience, using keywords naturally in content and adding backlinks to
What is a backlink?
A backlink is where one website links to another because the content on that other website is considered useful. Search engines rank sites with backlinks higher as such links indicate that someone thinks that website has valuable additional content. Quantity, quality and relevance are indicators used by search engines to determine the usefulness of a site and its content.
What is a keyword?
Keywords are words or phrases that define the content of a website. They are what people type into the search bar to find out information relevant to a topic. Search engines review websites’ keywords and provide the most relevant results to the searcher, based on the website’s content.
What is a landing page?
A landing page is an individual ‘destination’ web page, where a customer arrives after clicking a call to action from a marketing campaign or online advert. They may come via a link in a direct email, or from an advert on a social media channel. The aim of the landing page is to take the person directly to content relevant to the promotion, where they are more likely to buy or sign up straight away. If they were taken to the company’s home page and then had to search for the information they had been promised, they may lose interest or get lost before taking the desired action. Landing pages are standalone web pages designed for a specific campaign and used for lead generation.
What is a press release?
A press release is a document created to provide information to the media about a company’s news, such as a new product launch, award achievement, collaboration or charity fundraiser. A good press release should be targeted to relevant publications and tell a story that will catch a busy editor’s eye. As well as the news content, it should include a section of background notes about the company.
What is a website review?
A website review is an examination of the presentation and content of a website from an outside user’s perspective. It is checked for consistent and clear company messaging to support the brand, ease of use, spelling, tone of voice and grammar. Additionally, it is checked to see if it is up to date and has regular, new, informative content to engage visitors. Recommendations are made based on this review.
What is a retainer?
A retainer is an agreement to provide an agreed number of services on a regular basis for a set fee. Often a retainer will be on a monthly basis with a rolling, monthly fee. This arrangement is tailored to the client’s needs and can include such things as editing client content, collaborating to create content or blogs, supplying regular blogs and supporting with social media posts, based on a content calendar.
How do I get help with content creation?
We can help you with content creation. Not sure what words you need or where to start? Simply send us an email or give us a call to chat over the options.
We offer a free consultation of up to an hour to get to know you, your business and your goals.
If you decide you’d like to go ahead with us for your content creation, we will provide a written quotation for the work discussed.
If you want more regular help, we can design a package of work to suit you on a monthly retainer.
Whether you want a website review, a single piece of content, several blogs a month or assistance with filling and actioning a comprehensive content plan, please get in touch.