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Articles by Linda Banks

Linda Banks is the founder of Wordbanks. She has been a content specialist for over 25 years, working as a journalist and editor across a variety of B2B and B2C publications, in print and online.

Why the text on your website is important

We all like an attractively designed website, but it is the words on your website that draw traffic to it in the first place and inspire brand loyalty. This article outlines the types of text that you need to draw in visitors and, ultimately, make sales. Carefully...

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Copywriter Plus – going the extra mile for clients

Clients who value the views of their expert writer can greatly benefit their brand and their target market by refreshing existing website content and initiating a content plan.   Perhaps it is my long experience as a writer and editor - or the fact that I have...

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How to optimise your website for sales

Every business today needs an online presence, but how do you make your website work to bring customers to you? Here are some tips to help you optimise your website and generate those all-important sales. There is no point in investing in a beautifully-designed...

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Why your brand still needs to communicate in a crisis

Tips for maintaining communication with clients in a time of crisis - and why it is important to keep communicating and marketing your brand for success in the longer term. In these uncertain times, it is easy to put the brakes on spending to support your business....

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Why your website needs a blog

Have you found that nobody is visiting your website, let alone proceeding to an enquiry or a purchase? What is going wrong and what are the best ways to generate more traffic to it? This article explains why having an active blog is a must for your business.

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5 tips for effective content marketing

Where should you start with content marketing to get it right from the outset? Once you understand your audience, how they consume information and where, you can construct a plan to reach them in the most efficient and rewarding way. Read on for some useful tips.

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