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Articles by Linda Banks

Linda Banks is the founder of Wordbanks. She has been a content specialist for over 25 years, working as a journalist and editor across a variety of B2B and B2C publications, in print and online.

How to optimise your website for sales

Every business today needs an online presence, but how do you make your website work to bring customers to you? Here are some tips to help you optimise your website and generate those all-important sales. There is no point in investing in a beautifully-designed...

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Why your website needs a blog

Have you found that nobody is visiting your website, let alone proceeding to an enquiry or a purchase? What is going wrong and what are the best ways to generate more traffic to it? This article explains why having an active blog is a must for your business.

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5 tips for effective content marketing

Where should you start with content marketing to get it right from the outset? Once you understand your audience, how they consume information and where, you can construct a plan to reach them in the most efficient and rewarding way. Read on for some useful tips.

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How to get the most from networking

Taking the time to attend a networking meeting can bring many positive returns. It can raise awareness of your brand, build trust in you, provide support and new ideas to try, as well as starting mutually beneficial business relationships.

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