New and informative online content is ranked highly by search engines. It is also a good way to market your products and services to site visitors. The next generation of natural language processors (NLPs) is ensuring that well-written and useful blogs are finding their rightful place at the top of the search results.
Articles by Linda Banks
When content is written and edited by an expert, it can rise above the mire of mediocre posts online, presenting a brand as professional and building trust with customers. Here are some ways that great writing can help your business to grow and thrive.
So, you have a great product but nobody is buying it. What is going wrong? Are you waiting for the buyers to find you and not being proactive? Here are some tips for getting your brand message out there and seen by the right people.
Here are a few tips about how using the right content can help raise your profile and get more customers visiting your website to buy your products or services. Start with a clear message about your offering and communicate about what you do best.
Most businesses today have a website, but many are created and then left untouched. This static presence is fine for customers who already know you, but your website could be doing so much more for you. This article explains how to make the most of this valuable resource.
The importance of customer service and the customer experience, before and after a sale, cannot be underestimated. In a crowded marketplace, great customer service and a positive experience of your website can differentiate your business in a positive way and increase sales.
Here are five important tips to apply to your content marketing plans to attract and retain customers, from knowing your audience to using the right tone of voice and choosing a style of content and a product or service that will be most effective.
Expertly crafted text will outline the services and messages you want to present in a clear and concise manner. It will demonstrate that you are a professional business and build trust in your brand, leading to new sales and repeat sales from satisfied customers.
In this busy world of multiple social channels and outlets, a well-crafted press release can still make your company stand out and help you to access the editors and broadcasters who can create resonance for your brand. Here’s how to go about it.