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Are you ready for shameless self-promotion?

So, you have a great product but nobody is buying it. What is going wrong? Are you waiting for the buyers to find you and not being proactive? Here are some tips for getting your brand message out there and seen by the right people.

Written By Linda Banks

On February 7, 2020
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So, you have a great product but nobody is buying it. What is going wrong? Are you waiting for the buyers to find you and not being proactive? Here are some tips for getting your brand message out there and seen by the right people.

Promotion takes many forms and successful promotion goes far beyond simply putting out adverts. You need to think holistically about how to build your brand and reputation, which will drive organic traffic to you and what you are selling.

A professional shop window

Make sure your website explains what you do, clearly and concisely. It is your shop window and needs to look professional. Ensure all the writing is correctly spelt, with no silly typos, or changes of tense or tone of voice. A well-written and properly edited website will demonstrate that you are serious about doing business and presenting your brand in the best light.

Interesting blogs get visitors

Alongside the main content on your website, consider setting up a blog. This is the place where you can keep your customers and search engines happy, with lots of fresh and interesting information. The more you blog about useful stuff, the more search engines will like it and promote you up the search page rankings, helping you to get noticed by more people. Customers and prospective customers will see your interesting blog topics organically when they search on topics related to your business, again drawing more people to your website. 

Keep your audience engaged

Once they arrive at your website, make sure they will be tempted to stay with you, reading all your other interesting blogs about things they will find useful. The longer they stay on your website, the more they will buy in to your message and brand and the more likely they are to value and trust it. Perhaps they will sign up to your newsletter and be tempted back to read more, until they are finally ready to purchase from you. 

Something to say

But where will you find enough to talk about in your blogs? A talented copywriter can help you to draw out a range of subjects that will keep the momentum going. Start with your events calendar for the year ahead. What events and exhibitions are you attending? When is best to promote them? When are you launching a new product or service? Factor that in. Everything you are doing is potentially the foundation for a new blog. All of these content pieces can also be amplified through social media, spreading your word more widely in different channels. Perhaps you have done something for charity or carried out a bespoke project for a client that can be used as the basis for a blog and also sent as a press release to the media? 

Get expert help from a copywriter

If you don’t feel comfortable writing yourself, or don’t have the time to commit, outsourcing to an expert writer will ensure a stream of top quality, useful content is always working for you, drawing in new visitors. Your copywriter can delve deep to understand your business and the customers you want to reach, then create and execute a content plan that will build brand awareness, trust and, ultimately, generate a loyal customer following. 

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