We all like an attractively designed website, but it is the words on your website that draw traffic to it in the first place and inspire brand loyalty. This article outlines the types of text that you need to draw in visitors and, ultimately, make sales. Carefully...
Category: Business tips
How to get more sales: deliver excellent customer service
Businesses must make the customer experience effortless at every touchpoint, from initial contact to after-sales service. This drives loyalty and repeat sales, as well as creating evangelists who will promote the brand willingly.
Copywriter Plus – going the extra mile for clients
Clients who value the views of their expert writer can greatly benefit their brand and their target market by refreshing existing website content and initiating a content plan. Perhaps it is my long experience as a writer and editor - or the fact that I have...
How to optimise your website for sales
Every business today needs an online presence, but how do you make your website work to bring customers to you? Here are some tips to help you optimise your website and generate those all-important sales. There is no point in investing in a beautifully-designed...
How to boost your creative business in the COVID-19 crisis
How can creative businesses survive and thrive in this new and restrictive crisis environment? Here are some practical, and mostly free, ideas to help boost your creative business.
Why your brand still needs to communicate in a crisis
Tips for maintaining communication with clients in a time of crisis - and why it is important to keep communicating and marketing your brand for success in the longer term. In these uncertain times, it is easy to put the brakes on spending to support your business....
Why your website needs a blog
Have you found that nobody is visiting your website, let alone proceeding to an enquiry or a purchase? What is going wrong and what are the best ways to generate more traffic to it? This article explains why having an active blog is a must for your business.
5 tips for effective content marketing
Where should you start with content marketing to get it right from the outset? Once you understand your audience, how they consume information and where, you can construct a plan to reach them in the most efficient and rewarding way. Read on for some useful tips.
How to get the most from networking
Taking the time to attend a networking meeting can bring many positive returns. It can raise awareness of your brand, build trust in you, provide support and new ideas to try, as well as starting mutually beneficial business relationships.
Why the customer experience must be paramount to your business
If the customer’s experience is not satisfactory, they will tell other people and may also take to social media to share their woes. This will damage your reputation and your brand instantly. Here are some simple ways to ensure the customer is always happy.