Businesses must make the customer experience effortless at every touchpoint, from initial contact to after-sales service. This drives loyalty and repeat sales, as well as creating evangelists who will promote the brand willingly.
Category: Business tips
Clients who value the views of their expert writer can greatly benefit their brand and their target market by refreshing existing website content and initiating a content plan. Perhaps it is my long experience as a writer and editor - or the fact that I have...
Every business today needs an online presence, but how do you make your website work to bring customers to you? Here are some tips to help you optimise your website and generate those all-important sales. There is no point in investing in a beautifully-designed...
How can creative businesses survive and thrive in this new and restrictive crisis environment? Here are some practical, and mostly free, ideas to help boost your creative business.
Tips for maintaining communication with clients in a time of crisis - and why it is important to keep communicating and marketing your brand for success in the longer term. In these uncertain times, it is easy to put the brakes on spending to support your business....
Have you found that nobody is visiting your website, let alone proceeding to an enquiry or a purchase? What is going wrong and what are the best ways to generate more traffic to it? This article explains why having an active blog is a must for your business.
Where should you start with content marketing to get it right from the outset? Once you understand your audience, how they consume information and where, you can construct a plan to reach them in the most efficient and rewarding way. Read on for some useful tips.
Taking the time to attend a networking meeting can bring many positive returns. It can raise awareness of your brand, build trust in you, provide support and new ideas to try, as well as starting mutually beneficial business relationships.
If the customer’s experience is not satisfactory, they will tell other people and may also take to social media to share their woes. This will damage your reputation and your brand instantly. Here are some simple ways to ensure the customer is always happy.
So, you have a great product but nobody is buying it. What is going wrong? Are you waiting for the buyers to find you and not being proactive? Here are some tips for getting your brand message out there and seen by the right people.