Every business today needs an online presence, but how do you make your website work to bring customers to you? Here are some tips to help you optimise your website and generate those all-important sales. There is no point in investing in a beautifully-designed...
Category: Content Marketing
Case study: content creation for NAS Healthcare Solutions
We are working on content creation with specialists in market access for the pharmaceutical industry, NAS Healthcare Solutions. They needed our help to update the words on their website and publish regular content and blogs every month. These actions would attract new...
Why your brand still needs to communicate in a crisis
Tips for maintaining communication with clients in a time of crisis - and why it is important to keep communicating and marketing your brand for success in the longer term. In these uncertain times, it is easy to put the brakes on spending to support your business....
Why your website needs a blog
Have you found that nobody is visiting your website, let alone proceeding to an enquiry or a purchase? What is going wrong and what are the best ways to generate more traffic to it? This article explains why having an active blog is a must for your business.
5 tips for effective content marketing
Where should you start with content marketing to get it right from the outset? Once you understand your audience, how they consume information and where, you can construct a plan to reach them in the most efficient and rewarding way. Read on for some useful tips.
Why a blog will help your SEO
New and informative online content is ranked highly by search engines. It is also a good way to market your products and services to site visitors. The next generation of natural language processors (NLPs) is ensuring that well-written and useful blogs are finding their rightful place at the top of the search results.
Why every business needs a pro copywriter
When content is written and edited by an expert, it can rise above the mire of mediocre posts online, presenting a brand as professional and building trust with customers. Here are some ways that great writing can help your business to grow and thrive.
Are you ready for shameless self-promotion?
So, you have a great product but nobody is buying it. What is going wrong? Are you waiting for the buyers to find you and not being proactive? Here are some tips for getting your brand message out there and seen by the right people.
Ways to make your website generate business
Most businesses today have a website, but many are created and then left untouched. This static presence is fine for customers who already know you, but your website could be doing so much more for you. This article explains how to make the most of this valuable resource.
5 musts for generating sales using effective content creation
Here are five important tips to apply to your content marketing plans to attract and retain customers, from knowing your audience to using the right tone of voice and choosing a style of content and a product or service that will be most effective.