We all like an attractively designed website, but it is the words on your website that draw traffic to it in the first place and inspire brand loyalty. This article outlines the types of text that you need to draw in visitors and, ultimately, make sales. Carefully...
Copywriter Plus – going the extra mile for clients
Clients who value the views of their expert writer can greatly benefit their brand and their target market by refreshing existing website content and initiating a content plan. Perhaps it is my long experience as a writer and editor - or the fact that I have...
How to boost your creative business in the COVID-19 crisis
How can creative businesses survive and thrive in this new and restrictive crisis environment? Here are some practical, and mostly free, ideas to help boost your creative business.
Case study: content creation for Wessex Guild of Craftsmen
This Hampshire arts organisation was updating its website and needed a review of all the words throughout the website. It also wanted a content plan created and actioned. This would ensure the website was always fresh and would attract site visitors and new members....
Why your website needs a blog
Have you found that nobody is visiting your website, let alone proceeding to an enquiry or a purchase? What is going wrong and what are the best ways to generate more traffic to it? This article explains why having an active blog is a must for your business.
Why a blog will help your SEO
New and informative online content is ranked highly by search engines. It is also a good way to market your products and services to site visitors. The next generation of natural language processors (NLPs) is ensuring that well-written and useful blogs are finding their rightful place at the top of the search results.
Why every business needs a pro copywriter
When content is written and edited by an expert, it can rise above the mire of mediocre posts online, presenting a brand as professional and building trust with customers. Here are some ways that great writing can help your business to grow and thrive.
Are you ready for shameless self-promotion?
So, you have a great product but nobody is buying it. What is going wrong? Are you waiting for the buyers to find you and not being proactive? Here are some tips for getting your brand message out there and seen by the right people.