Clients who value the views of their expert writer can greatly benefit their brand and their target market by refreshing existing website content and initiating a content plan. Perhaps it is my long experience as a writer and editor - or the fact that I have...
Topic: Content creation
How to optimise your website for sales
Every business today needs an online presence, but how do you make your website work to bring customers to you? Here are some tips to help you optimise your website and generate those all-important sales. There is no point in investing in a beautifully-designed...
Case study: content creation for NAS Healthcare Solutions
We are working on content creation with specialists in market access for the pharmaceutical industry, NAS Healthcare Solutions. They needed our help to update the words on their website and publish regular content and blogs every month. These actions would attract new...
Case study: content creation for Wessex Guild of Craftsmen
This Hampshire arts organisation was updating its website and needed a review of all the words throughout the website. It also wanted a content plan created and actioned. This would ensure the website was always fresh and would attract site visitors and new members....
Why every business needs a pro copywriter
When content is written and edited by an expert, it can rise above the mire of mediocre posts online, presenting a brand as professional and building trust with customers. Here are some ways that great writing can help your business to grow and thrive.
Ways to make your website generate business
Most businesses today have a website, but many are created and then left untouched. This static presence is fine for customers who already know you, but your website could be doing so much more for you. This article explains how to make the most of this valuable resource.
5 musts for generating sales using effective content creation
Here are five important tips to apply to your content marketing plans to attract and retain customers, from knowing your audience to using the right tone of voice and choosing a style of content and a product or service that will be most effective.
7 tips for the perfect press release
In this busy world of multiple social channels and outlets, a well-crafted press release can still make your company stand out and help you to access the editors and broadcasters who can create resonance for your brand. Here’s how to go about it.