We all like an attractively designed website, but it is the words on your website that draw traffic to it in the first place and inspire brand loyalty. This article outlines the types of text that you need to draw in visitors and, ultimately, make sales. Carefully...
Category: Content creation
Copywriter Plus – going the extra mile for clients
Clients who value the views of their expert writer can greatly benefit their brand and their target market by refreshing existing website content and initiating a content plan. Perhaps it is my long experience as a writer and editor - or the fact that I have...
How to optimise your website for sales
Every business today needs an online presence, but how do you make your website work to bring customers to you? Here are some tips to help you optimise your website and generate those all-important sales. There is no point in investing in a beautifully-designed...
Case study: content creation for NAS Healthcare Solutions
We are working on content creation with specialists in market access for the pharmaceutical industry, NAS Healthcare Solutions. They needed our help to update the words on their website and publish regular content and blogs every month. These actions would attract new...
Case study: content creation for Wessex Guild of Craftsmen
This Hampshire arts organisation was updating its website and needed a review of all the words throughout the website. It also wanted a content plan created and actioned. This would ensure the website was always fresh and would attract site visitors and new members....