Businesses must make the customer experience effortless at every touchpoint, from initial contact to after-sales service. This drives loyalty and repeat sales, as well as creating evangelists who will promote the brand willingly.
Topic: Customer Experience
5 tips for effective content marketing
Where should you start with content marketing to get it right from the outset? Once you understand your audience, how they consume information and where, you can construct a plan to reach them in the most efficient and rewarding way. Read on for some useful tips.
Why the customer experience must be paramount to your business
If the customer’s experience is not satisfactory, they will tell other people and may also take to social media to share their woes. This will damage your reputation and your brand instantly. Here are some simple ways to ensure the customer is always happy.
The customer experience – and why it can make or break your business
The importance of customer service and the customer experience, before and after a sale, cannot be underestimated. In a crowded marketplace, great customer service and a positive experience of your website can differentiate your business in a positive way and increase sales.
Making your content king of the mountain
Expertly crafted text will outline the services and messages you want to present in a clear and concise manner. It will demonstrate that you are a professional business and build trust in your brand, leading to new sales and repeat sales from satisfied customers.