Most businesses today have a website, but many are created and then left untouched. This static presence is fine for customers who already know you, but your website could be doing so much more for you. This article explains how to make the most of this valuable resource.
Topic: Content Marketing
Here are five important tips to apply to your content marketing plans to attract and retain customers, from knowing your audience to using the right tone of voice and choosing a style of content and a product or service that will be most effective.
Expertly crafted text will outline the services and messages you want to present in a clear and concise manner. It will demonstrate that you are a professional business and build trust in your brand, leading to new sales and repeat sales from satisfied customers.
In this busy world of multiple social channels and outlets, a well-crafted press release can still make your company stand out and help you to access the editors and broadcasters who can create resonance for your brand. Here’s how to go about it.