wordbanks blog
Our latest news, updates and tips to help your business thrive
How to get more sales: deliver excellent customer service
Businesses must make the customer experience effortless at every touchpoint, from initial contact to after-sales service. This drives loyalty and repeat sales, as well as creating evangelists who will promote the brand willingly.
Copywriter Plus – going the extra mile for clients
Clients who value the views of their expert writer can greatly benefit their brand and their target market by refreshing existing website content and initiating a content plan. Perhaps it is my long experience as a writer and editor - or the fact that I have...
How to optimise your website for sales
Every business today needs an online presence, but how do you make your website work to bring customers to you? Here are some tips to help you optimise your website and generate those all-important sales. There is no point in investing in a beautifully-designed...
Case study: content creation for NAS Healthcare Solutions
We are working on content creation with specialists in market access for the pharmaceutical industry, NAS Healthcare Solutions. They needed our help to update the words on their website and publish regular content and blogs every month. These actions would attract new...
How to boost your creative business in the COVID-19 crisis
How can creative businesses survive and thrive in this new and restrictive crisis environment? Here are some practical, and mostly free, ideas to help boost your creative business.
Case study: content creation for Wessex Guild of Craftsmen
This Hampshire arts organisation was updating its website and needed a review of all the words throughout the website. It also wanted a content plan created and actioned. This would ensure the website was always fresh and would attract site visitors and new members....
Why your brand still needs to communicate in a crisis
Tips for maintaining communication with clients in a time of crisis - and why it is important to keep communicating and marketing your brand for success in the longer term. In these uncertain times, it is easy to put the brakes on spending to support your business....
Why your website needs a blog
Have you found that nobody is visiting your website, let alone proceeding to an enquiry or a purchase? What is going wrong and what are the best ways to generate more traffic to it? This article explains why having an active blog is a must for your business.
5 tips for effective content marketing
Where should you start with content marketing to get it right from the outset? Once you understand your audience, how they consume information and where, you can construct a plan to reach them in the most efficient and rewarding way. Read on for some useful tips.
How to get the most from networking
Taking the time to attend a networking meeting can bring many positive returns. It can raise awareness of your brand, build trust in you, provide support and new ideas to try, as well as starting mutually beneficial business relationships.
Why the customer experience must be paramount to your business
If the customer’s experience is not satisfactory, they will tell other people and may also take to social media to share their woes. This will damage your reputation and your brand instantly. Here are some simple ways to ensure the customer is always happy.
Why a blog will help your SEO
New and informative online content is ranked highly by search engines. It is also a good way to market your products and services to site visitors. The next generation of natural language processors (NLPs) is ensuring that well-written and useful blogs are finding their rightful place at the top of the search results.
Why every business needs a pro copywriter
When content is written and edited by an expert, it can rise above the mire of mediocre posts online, presenting a brand as professional and building trust with customers. Here are some ways that great writing can help your business to grow and thrive.
Are you ready for shameless self-promotion?
So, you have a great product but nobody is buying it. What is going wrong? Are you waiting for the buyers to find you and not being proactive? Here are some tips for getting your brand message out there and seen by the right people.
5 ways to improve your sales with word power
Here are a few tips about how using the right content can help raise your profile and get more customers visiting your website to buy your products or services. Start with a clear message about your offering and communicate about what you do best.
Ways to make your website generate business
Most businesses today have a website, but many are created and then left untouched. This static presence is fine for customers who already know you, but your website could be doing so much more for you. This article explains how to make the most of this valuable resource.
The customer experience – and why it can make or break your business
The importance of customer service and the customer experience, before and after a sale, cannot be underestimated. In a crowded marketplace, great customer service and a positive experience of your website can differentiate your business in a positive way and increase sales.
5 musts for generating sales using effective content creation
Here are five important tips to apply to your content marketing plans to attract and retain customers, from knowing your audience to using the right tone of voice and choosing a style of content and a product or service that will be most effective.
Making your content king of the mountain
Expertly crafted text will outline the services and messages you want to present in a clear and concise manner. It will demonstrate that you are a professional business and build trust in your brand, leading to new sales and repeat sales from satisfied customers.
7 tips for the perfect press release
In this busy world of multiple social channels and outlets, a well-crafted press release can still make your company stand out and help you to access the editors and broadcasters who can create resonance for your brand. Here’s how to go about it.